JDE - The World of Coffee 2018

Dutch Tea and Coffee giants Jacobs Douwe Egberts (JDE) held its very first large scale event at Mandarin Orchard Singapore to officially announce the acquisition of Super Group Ltd as well as to showcase their various coffee brands such as Essenso, Moccona, Jacobs, Lor & Kenco. 

The full day event kicks off with a short Conference, followed by Coffee Brands Showcase, and ending with a Dinner & Award Ceremony. For these to be made possible, Mills (Singapore) partner together with Milton Exhibits (Singapore) to provide both Design & Built Solutions as well as Event Management Services. 

Mills creative team conceptualize a creative proposal to immerse the audience into "The World of Coffee" which consist but not limited to - a History Board, Pop-up Bar and a total of 12 special-design booths for each of the coffee brands & categories, incorporating their distinct characteristics and unique identity with the use of the right color combinations and design structures. 

Overall, the event was a great success, with opportunity for Partners, Suppliers, Distributors and JDE Singapore team to gather for a networking and informative day. 

I didn’t know that this show could have been pulled off successfully in Singapore in such a short period of time!
— Mr Jiri Kulik’s (President, JDE LAAPAC)