IKEA 2017 Catalogue Media Launch
How will you Wow with the Ikea story?
We all want exciting lives. However, in our quest for the extraordinary, we sometimes overlook the comfort of simplicity. How do you strike that elusive balance between IKEA’s practical ordinary and the glamorous drama of a media event?
The Mills team found the answer at the roots of IKEA – the Scandinavian design heritage. For IKEA Singapore’s 2017 catalogue launch, the team designed an environment that enables the media to experience the IKEA story for themselves. Filled with good food, simulating conversations, warm smiles and easy camaraderie in an intimate dinner event, we ensured that all 80 media friends went home carrying the heart of IKEA and its Democratic Design philosophy.
So this is how we told the IKEA story – celebrating the beautiful ordinary, unpretentious and full of heart. How will you tell the IKEA story?