Google Developer Days 2018 China

Showcasing Google’s latest developer products and platforms with an astounding 8,700sqm interactive experience zone, numerous breakout tracks and one-to-one consultation sessions, the annual Google Developer Days China (GDD) is the wonderland that every technophile dreams of.

As the appointed Creative Agency for the 2nd year running, Mills is ever so proud to be bringing digital experiences to life alongside Google APAC and Google China. Together with our fabrication partner Pico Beijing, the Mills team designed content and the environment for the 2-day experience that not only educated, but also wowed and inspired more than 4,000 attendees to think beyond the boundaries of technology, devising even more innovative apps and products.

With GDD 2018 held in the month of the Mid-Autumn Festival, the team also went a step further to incorporate the Jade Rabbit into a video opportunity, using Google’s AR technology. Creatively incorporating relevant content with Google’s very own product proved to be a huge hit amongst attendees, and the localised AR video experience quickly went on to become one of the major highlights of the event.

Total Floor Area: 26,200sqm