Alibaba & UBM O2O2O @ SIGN/LED China

The Yin and Yang of Opportunities

Online and Offline are like Yin and Yang, forces that come together naturally to create endless opportunities. This is exactly what UBM and Alibaba envisioned when they created O2O2O Solutions, a business-matching platform which utilised Online-Offline-Online integration.

Selected to launch the product at the UBM’s SIGN/LED exhibition China, the Mills team designed a spectacular booth with three circular interconnected exhibition areas, stimulating the flow of Yin and Yang. It was an inspiring piece of creative that befitted these B2B giants, and wowed the media.

With the launch of O2O2O Solutions, opportunities from Online and Offline have finally circulated into full circle. Mills is proud to have been a part of this significant event.