Alibaba @ GITEX Dubai

Think Outside The Box. Feel Inside The Box.

To some, boxes are just boxes. However, for global trade giant Alibaba, boxes embody endless trade opportunities, assurances of product quality and timely delivery.

As Alibaba's creative agency for GITEX Technology Week, Mills was tasked to create an experience that is as visionary as the brand that has transformed B2B possibilities.

The result? A lush Secret Garden and a groovy Saturday Night Fever disco, right in the middle of a conventional trade-show. By having visitors pop inside the box, we managed to deliver an unprecedented out-of-the-box experience.

Ultimately, not all boxes are created equal. Those we created for Alibaba were magical, and definitely one to remember for a lifetime.